TBA GLOBAL TEAMS WITH BUSINESS SOFTWARE LEADER SAP TO DELIVER SAPPHIRE 05

06/13/2005

LOS ANGELES, CA (June 13, 2005) - Corporate event leader TBA GLOBAL successfully transformed the Boston Convention & Exhibition Center into software giant SAP's premier customer conference Sapphire '05. The leading business and technology trade event took place May 17 -19, 2005. This unique 3-day trade event was attended by over 8,500 international participants.

"TBA has worked in tandem with the SAP Global Marketing team for many years and are pleased to have a strong standing relationship with the enterprise software leader," states TBA COO Gene Cobuzzi. "TBA consistently delivers SAP's new messaging platform to their customers and to their worldwide staff at these programs. This illustrates TBA's integrated internal and external approach to event marketing and business communications."

For Sapphire '05, TBA produced 16 different venues within the 530,000 square foot convention center. The conference began in a custom keynote theater with marquee speakers Governor of Massachusetts, Mitt Romney as well as former Secretary of the Treasury, Paul O'Niell. As part of SAP's new product launch, TBA produced a live theater production, complete with video segments depicting end-user applications of the new software brought to life with a cast of actors. The unique tradeshow floor was designed to keep attendees informed and entertained with large projection theaters and sound systems adjacent to one another. Multiple presentations were shown simultaneously and could be viewed throughout the 3-days providing a wealth of information.

In addition, TBA produced an entertainment event for the closing night of Sapphire '05. International rock sensation Bon Jovi provided a high-energy performance to a standing room only crowd at the new Agganis Arena at Boston University.

Ranked among the best in global brands by Business Week (2004), SAP has over 33 years in proven leadership in business software solutions. A recognized leader in business and technology, SAP is the world's 3rd largest software supplier and has been awarded multiple awards worldwide.

About TBA GLOBAL

Founded in 1994, TBA Global is a privately held company that produces corporate events and fully integrated consumer marketing programs. Utilizing creative strategies and brand positioning, TBA's team of experts design, produce and execute live events and key corporate messaging. TBA has offices in Los Angeles, New York, San Diego, Chicago, Omaha, Nashville, Salt Lake City as well as our virtual office at www.tbaglobalevents.com. TBA, delivering moments that connect.

About SAP

SAP is the world's leading provider of business software solutions*. Today, more than 27,000 customers in over 120 countries run more than 91,500 installations of SAP(r) software-from distinct solutions addressing the needs of small and midsize businesses to enterprise-scale suite solutions for global organizations. Powered by the SAP NetWeaver(tm) platform to drive innovation and enable business change, mySAP(tm) Business Suite solutions are helping enterprises around the world improve customer relationships, enhance partner collaboration and create efficiencies across their supply chains and business operations. SAP industry solutions support the unique business processes of more than 25 industry segments, including high tech, retail, public sector and financial services. With subsidiaries in more than 50 countries, the company is listed on several exchanges, including the Frankfurt stock exchange and NYSE under the symbol "SAP." (Additional information at )