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Strategic EventsLos Angeles, CA (October 28, 2008) – Connective marketing and communications leader TBA Global today announced that two TBA DEEP executives will speak at three key industry conferences.
Brian Murphy, executive vice president of TBA DEEP will speak at the OMMA (Online Marketing, Media & Advertising) Video Conference Wednesday, October 29 at the Hyatt Regency Century Plaza in Los Angeles. OMMA Video gathers top leaders in the online advertising industry to share secrets and strategies to help marketers and advertisers connect with consumers through online video. Brian will participate in a session called “The New Deal: Sponsors as Producers” where insights from brands, agencies and producers involved in these new partnerships will discuss their success and their implications for an emerging multi-platform video economy.
Brian Murphy will also speak at the BILLBOARD TOURING CONFERENCE on Thursday, November 20 at 9:30 a.m. at the Roosevelt Hotel in New York City. This conference brings together today’s top touring professionals for a lively discussion on the current state of the industry. Brian will speak in a session entitled “We Can Work It Out,” to discuss corporate sponsorship in the touring industry and the trends in using live music to reach consumers, uniting bands and brands.
Jordan Schlachter, senior vice president of strategy for TBA DEEP, will participate in a panel discussion entitled “Branded Media Marketing – Reinventing the Commerce & Media Model” at Digital Hollywood, Wednesday, October 29 at The Loews Santa Monica Beach Hotel. Marketers will gain insights on how the industry’s TV, music, film, wireless and broadband marketing teams are helping clients, agencies and content providers raise their message above the technological noise to gain the consumers attention by reinventing the world of entertainment, branding and marketing for today and tomorrow. Mr. Schlachter will share insights and case studies of new media efforts TBA DEEP is pioneering with some of the world’s top brands.