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TBA Global Names Dr. Richard Luker Chief Strategy Officer
Famed ESPN Sports Poll Creator Brings Wealth of Experience in Research and Consumer Insights to TBA Global Clients.Los Angeles, CA—October 13, 2008 – Connective marketing and communications leader TBA Global today announced Dr. Richard Luker, formerly of Relay Worldwide in Chicago, has joined the company as Chief Strategy Officer. Dr. Luker is a highly respected author, innovator, and researcher. He is widely known for his breakthrough concepts in consumer insights, and as the creator of the ESPN Sports Poll, the ongoing intelligence benchmark that measures the interests, preferences and activities of American sports fans. Dr. Luker will join TBA Global’s expanding Chicago offices.
“Rich is a key strategist who has dedicated his career to researching consumer behavior and the effectiveness of brand-building experiences for major brands as well as broadcast, sports and entertainment properties,” said Lee Rubenstein, President and COO, TBA Global. “We welcome the opportunity to offer our clients Rich’s unique and advanced perspective as we continue to help brands reach and impact their customers in tangible and meaningful ways.”
Dr. Luker is also an adjunct professor for the school of continuing studies at Northwestern University. He earned his Masters degree in psychology and a Ph.D. in communications and psychology from the University of Michigan. In 2005, Dr. Luker was named the Woodard Family Senior Research Fellow in the Warsaw Center at the University of Oregon. He has served as a faculty member at Temple University, Concordia University and the University of Michigan.
“TBA Global already had the experience, breadth and depth to take on the largest and most challenging live experiences,“ added Dr. Luker. “Now they are attracting some of the most talented and creative people in the industry. It is my firm belief that, in the face of difficult economic times, people will need more opportunities to be together face-to-face. Brands are really starting to understand that investing in the lives of people makes great business sense and is not just a good thing to do, but the right thing to do. TBA Global is uniquely prepared to bring people and communities together in a big way. I am excited to be a part of that.”
Prior to Relay Worldwide, where he was Chief Strategic Officer, Dr. Luker was President of The Luker Company LLC. He has provided world class consultation and strategy development to major brands and sports properties such as Anheuser-Busch, GM, Nike, Sony, Disney, ESPN, the NFL and the NCAA.
