TBA Global Announces New Connective Learning™ Platform

Turnkey offering combines training programs, events, and digital media for innovative and effective employee and sales force training

New York – September 2, 2008 - TBA Global, an integrated connective marketing and communications agency, today announced the Connective Learning™ platform, a modern way to build learning programs that connects learners with content, while developing the learner’s skills to connect messages to additional target audiences.

The Connective Learning solution is led by Carl Hyman, TBA Global’s new executive vice president of learning and performance solutions. Hyman is an industry veteran who brings more than 18 years of experience working with leading brands such as Novartis, BMS, Merck, Endo Pharma, King Pharma and Genentech. Hyman will be based in TBA Global’s Times Square office in New York City. Prior to joining TBA Global on July 21, 2008, he headed the learning and performance division at Drury.

“Now more than ever, companies need to maximize the effectiveness of their employees and help them perform to their fullest potential,” added Hyman. “TBA Global is uniquely positioned to answer client needs with internal competencies in learning and performance as well as event management and cutting-edge digital media. We are excited to have the right products to help our clients during this challenging time.”

Training programs are developed by learning professionals with in-depth industry and technical expertise, and include real-life scenarios that simulate the work environment while incorporating a variety of creative and interactive activities.

“Connective Learning is a different way of approaching learning,” added Hyman. “When it comes to delivery systems—whether they be web-based, lecture-based, workshop-based, whatever—those are not what really matter. What matters is the approach to learning; it should be one where participants understand that everything they learn is connected to the larger objective. And for salespeople, that objective is winning over clients and end users.”

Training is delivered in real-time, through live events or web casts that digitally connect multiple regional sites together simultaneously for a cohesive training experience. Social networking sites are also available for participants to post best practices and provide a platform to share valuable experiences and insights.

About TBA GLOBAL
Founded in 1994, TBA Global (www.tbaglobal.com) is a privately-held agency that creates nontraditional marketing and communications programs for high-profile corporations, non-profit organizations, and associations worldwide. TBA Global’s award-winning teams create, produce and execute unique and compelling programs that grow clients’ business by creating, connecting, and optimizing their marketing and communications investments to key internal and external audiences. TBA Global is ranked in the top 100 U.S. marketing organizations and among the Top 50 Sales Promotion Agencies by Advertising Age magazine (May 5, 2008). TBA Global is headquartered in Los Angeles, California with multiple offices in the United States and Canada.