Herbalife 25th Extravaganza

TBA Global Produces Spectacular Herbalife 25th Anniversary Extravaganza

Corporate Event attended by over 35,000 - the largest gathering in company history

05/09/2005

LOS ANGELES, CA - Corporate event and consumer marketing company TBA GLOBAL was successful in implementing one of the largest corporate events to take place in 2005, the Herbalife 25th Anniversary Extravaganza. Held in the Atlanta World Congress Center and Georgia Dome on April 14-17, this 3-day event celebrated Herbalife's landmark anniversary along with laying out the groundwork for the future.

Gene Cobuzzi, COO, TBA states, "We are all very pleased to work with such a high energy and successful company as Herbalife. TBA worked closely with the Herbalife team to deliver an event that exceeded their expectations. An event we all are very proud to have been a part of."

The Herbalife 25th Anniversary Extravaganza was attended by over 35,000 dignitaries and distributors from 59 countries with 29 languages being translated at the event and constitutes the largest gathering in the history of the company. TBA was instrumental in all aspects of the program including production, design, speech writing and entertainment.

The three-day event opened with an Olympic-style show that TBA geared to the International crowd to infuse attendees with company spirit from the very start. TBA was able to highlight the professionalism and brand longevity of Herbalife while energizing and inspiring distributors to achieve further success. Uniting all the countries present, part of the theatrical presentation included flag bearers representing the 59 countries on stage with a shower of pyrotechnics as part of the emotional opening ceremony. TBA helped craft and orchestrate keynote presentations as well as facilitate the introduction of Nourifusion the largest product launch in Herbalife's history. TBA worked with Herbalife on creating a celebratory dinner for top achievers that included elegant dining in Centennial Park complete with fireworks. Wrapping up the Extravaganza, TBA brought legendary artist Elton John to perform at the Georgia Dome.

About TBA GLOBAL

Founded in 1994, TBA Global is a privately held company that produces corporate events and fully integrated consumer marketing programs. Utilizing creative strategies and brand positioning, TBA's team of experts design, produce and execute live events and key corporate messaging. TBA has offices in Los Angeles San Diego, Chicago, New York, Omaha, Nashville, Salt Lake City as well as our virtual office at www.tbaglobalevents.com. TBA, delivering moments that connect.

About Herbalife

Herbalife International, Inc. is a global network marketing company that sells weight management, nutritional supplement and personal care products intended to support a healthy lifestyle. Herbalife products are sold in 59 countries through a network of more than one million independent distributors.