Refresh and Recharge Your Brand

For the world's number one water company, we created a fully-integrated experiential marketing campaign to help them regain relevancy, build preference and drive sales in Southern California.

Our campaign surrounded consumers with 360 degrees of touch points, and brought the product's brand challenge to life: when stressed, consumers should "Re-boot" by getting outside to take a break, refresh and recharge.

The first consumer initiative paired the brand with the non-profit Heal the Bay to celebrate the brand's commitment to nature. After more than 2,000 volunteers cleaned up Venice Beach, they were rewarded with a free concert by hot hip hop group Jurassic 5 along with Jonny Lang and host Rosanna Arquette. More than 7,000 consumers flocked to the concert and enjoyed our Re-Boot Station, a pop-up brand experience which provided consumers with shaded seating, a misting station, complimentary massages, iPod giveaways, and of course all the bottled water they could drink. The event received extensive TV and print coverage and left a lasting impression on all that experienced it.

The campaign gained momentum over the next several months with our Re-Boot Stations popping up in unexpected places all over Southern California, including gas stations, office buildings, outdoor malls and beaches. When the program wrapped, TBA exceeded the brand's objectives on all fronts, and helped them refresh their brand's image in their most important market.

Listen to our radio advertisments:
KROQ Ad 1
KROQ Ad 2