Demonstrate Your Advantage

One of the world's top ten brands was looking for new and creative ways to introduce new products while reinforcing its brand image to the athletic community and key consumers.

They turned to TBA Global to develop word of mouth campaigns to showcase products and reaffirm the company as the performance brand of choice.

Our first campaign brought specially trained brand ambassadors to mix with the running community at key events. They demoed the new footwear and engaged runners in training tips. When the campaign was over, the technically advanced product was successfully seeded in the running community.

Our next campaign brought soccer to an urban setting to reinforce its prominence as "Joga Bonito" - the "Beautiful Game". We converted an empty warehouse into a soccer haven, with 3 indoor courts, product demos, organized teams and competitions. Soccer participation in the community increased, along with the association for our client as a core soccer brand.